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IVYRA

Cookie Policy

Last updated: [LAST UPDATED DATE]

This Cookie Policy explains the cookies and similar technologies used on the official website of IVYRA (the “Website”), and how you can control them.

1. Cookies vs. localStorage vs. Similar Technologies

These terms are often used loosely, but they refer to different things:

  • Cookies are small pieces of data that a website can ask a browser to store and send back with future requests to the same domain (or, for third-party cookies, to the provider's own domain).
  • localStorage is a different browser storage mechanism: data stays only in your browser, is never automatically sent back to any server, and is only readable by scripts running on the same website. The Website itself uses localStorage, not cookies, for the technologies described below.
  • Similar technologies is a general term covering both of the above, plus related mechanisms (such as tracking pixels) that third-party services may use according to their own implementation.

In short: this Website does not set traditional cookies on its own. When you consent to Analytics or Marketing technologies, the corresponding third-party service (for example, Meta Pixel) may set its own cookies, according to that provider's own mechanism — this is noted below, by category.

2. Essential

Necessary for the basic operation of the Website. These do not require consent and cannot be turned off.

  • Your cookie consent choice itself — stored in your browser's localStorage (key: ivyra_cookie_consent) so we know your preference and do not ask again on every visit. Contains only your category choices, a consent-version number, and a timestamp — no personal information.

3. Analytics / Measurement

Loaded only after you grant Analytics consent. Helps us understand how visitors use the Website.

  • Google Analytics 4 — uses its own cookies (set by Google) to distinguish visitors and sessions.
  • Microsoft Clarity — uses its own cookies/local storage (set by Microsoft) to record session behavior such as scrolling, clicks, and other interactions.
  • Vercel Analytics — our hosting provider's native traffic/performance measurement.

4. Marketing

Loaded only after you grant Marketing consent.

  • Meta Pixel — uses its own cookies (set by Meta) to help measure the performance of campaigns run on Meta platforms (Instagram, Facebook).

5. Attribution (first-touch / last-touch)

Used to understand which campaign or source brought a visit to the Website. Stored in your browser's localStorage — not a cookie. This runs independently of the Analytics and Marketing categories above, because it only stores campaign parameters already present in the URL you arrived with, not information from any third-party tracking service.

  • ivyra_attribution_first — the first campaign source that brought you to the Website (never overwritten after it is first set).
  • ivyra_attribution_last — the most recent campaign source, updated only when a visit brings new UTM parameters.

Each record may contain: utm_source, utm_medium, utm_campaign, utm_content, utm_term, referrer, landing page, and a timestamp. This information reflects how you arrived at the Website, not your identity.

6. How to Manage Your Preferences

You can change your Analytics and Marketing choices at any time by clicking “Cookie Settings” in the footer of any page, or using the button below:

Essential technologies cannot be disabled, as they are required for the Website to function. You can also control cookies through your browser's own settings, though this will not affect localStorage-based technologies like attribution — clearing your browser's site data will remove those as well.

7. Changes to this Policy

This Cookie Policy may be updated from time to time to reflect changes to the technologies used on the Website. The “Last updated” date at the top of this page indicates when this policy was last revised.